Vernacular Branding

“Reading Identity Through Design and Visibility”

Sector: Book design & publishing
Scope: Brand identity by Bhuleshwar Mate & Kaushambi Mate
Services: Exhibition & events, Print design, Brand identity

01Overview

Cover, business-card and mailing-collateral design for “Vernacular Branding,” co-authored by Bhuleshwar (Arun) Mate and Kaushambi Mate, in Ambedkar Blue and Badge Yellow, tones mixed by Pragati Printers especially for the book.

02The work

Selected work

Vernacular Branding: Business card — ⁰⁴Business card

Vernacular Branding: Detail 5 — ⁰⁵Detail 5

Vernacular Branding: Detail 6 — ⁰⁶Detail 6

03Colour

Click a swatch to copy its hex.

Ambedkar Blue and Badge Yellow are our own names for the two tones; Pragati Printers mixed both specially for the book and the project.

04Credits

Co-authors Prof. Bhuleshwar Mate (Arun) and Ms. Kaushambi Mate
Identity design and Book Design by Ms. Kaushambi Mate
Copyright Bhuleshwar Mate and Kaushambi Mate

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