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Book design & publishing

Vernacular Branding

“Reading Identity Through Design and Visibility”

Cover, business-card and mailing-collateral design for “Vernacular Branding,” co-authored by Bhuleshwar (Arun) Mate and Kaushambi Mate, in an electric-blue and lime palette.

Identity

Mark & lockup

Vernacular Branding identity board

Colour

Palette

Click a swatch to copy its hex.

Colours sampled from the identity artwork above (top panel).