Brand identity

The Envisionaridentity,explained.

The visual identity standards of Envisionar Design Atelier: logo, colour, typography and what not to do with them. Brand Guidelines v1.1, 2026, by Prof. Bhuleshwar Mate.

01The logo

Two elements, one lockup: the icon mark and the wordmark.

Envisionar icon markIcon mark · min. 24 px
Envisionar logo, icon and wordmark · min. 16 px highIcon and wordmark · min. 16 px high
एनविस़नारWordmark in Marathi

The icon can stand alone once the Envisionar name is established in context. The English wordmark is the primary text lockup; the Marathi wordmark is for Maharashtra-specific applications. When in doubt, use the full lockup. SVG and PNG are preferred; avoid JPEG, whose compression degrades the mark.

Clear space

Logo with its clear space shown
Clear space (a) = logo height ÷ 2

Allow breathing room around the logo. The clear space is half the height of the logo (a = h/2) on every side, and no other graphic element may enter it. Keep it consistent so the logo stays distinct and uncluttered.

The mark

The mark narrates the creative journey: thoughtful consideration, with the ultimate goal of enhancing other brands. It reflects the motto, envision enhance elevate. The intertwining of the ‘E’ and ‘N’ stands for:

Unity and integration

Ideas, design and execution brought together in one seamless approach.

Digital and physical

Translating digital concepts into the physical world, bridging both realms.

Brand purpose

The hug-like connection reflects our purpose: to elevate other brands, creatively and strategically.

Colour variants

Envisionar logo, blue on white · primaryBlue on white · primary
Envisionar logo, white on blueWhite on blue
Envisionar logo, white on blackWhite on black
Envisionar logo, white on blue–magentaWhite on blue–magenta
Envisionar logo, white on goldWhite on gold
Envisionar logo, black on white · monoBlack on white · mono

The black logo can sit on any brand colour. Use the white logo on any colour except yellow. The logo may also be all black on white, or all white on black.

Logo and tagline

Envisionar logo with taglineenvision enhance elevate
Light background
Envisionar logo with taglineenvision enhance elevate
Dark background

The tagline is always lowercase, set in the logo’s typeface, sized from the logo’s h-height on the same grid as the clear space. Never alter the word order: envision enhance elevate.

02Colour

The palette adapts to many industries and clients, from luxury to affordable. Envisionar Blue is the core colour and carries the most brand equity.

Envisionar Blue#0A00E9
RGB 10, 0, 233
CMYK 96, 100, 0, 0
Pantone 2728 C (approx.)
White#FFFFFF
RGB 255, 255, 255
CMYK 0, 0, 0, 0
Backgrounds, reversed text
Black#0E0E0E
RGB 14, 14, 14
CMYK 0, 0, 0, 95
Primary text, dark backgrounds
Gradient 1: Blue–Magenta#0A00E9 → #FF00EA
Primary accent: hero sections, headlines, calls to action, progress indicators and high-energy moments.
Gradient 2: Gold–Bronze#935002 → #FC941A
Secondary accent: premium contexts, certificates, awards, pricing highlights and warm applications.

03Typography

Four typefaces, from editorial display to legible body text, make up the brand type system for print, signage and other media.

envisionar

01 · Poiret One

Wordmark and logo text. Geometric sans-serif, display. Regular, with wide letter-spacing. Used for the wordmark, logo text, tagline and signage. Free on Google Fonts.
Branding, Marketing & Web Design

02 · Chillax

Subheadings and UI labels. Geometric sans-serif, variable. ExtraLight to Medium. Minimum 14 px on screen, 9 pt in print.
Premium brand identity, print, exhibition and signage design.

03 · Satoshi

Body text. Geometric sans-serif, variable. Light, Regular, Medium, Bold. For body copy, captions, UI text and documentation. Minimum 14 px on screen, 9 pt in print.
Branding, Marketing & Web Design

04 · Gambetta Italic

Display headlines. Transitional serif, italic only, Light 300 and Regular 400. For hero headlines, large-format display and campaigns. Minimum 32 px on screen, 14 pt in print.

Type scale

Display · Gambetta 96Envisionar
Wordmark · Poiret One 64envisionar
H1 · Satoshi 48Branding, Marketing
H2 · Satoshi 32Web Design & Print
Body · Satoshi 16Premium brand identity design, print design, exhibition design, signage, packaging, publications and 3D printing services.
Tagline · Poiret One 12envision · enhance · elevate · nagpur · india

This website is set separately: its type pairing is shared with bhuleshwarmate.com and stays as it is.

04Don’ts

To protect the identity, these changes are not allowed. They apply to the icon, the wordmark and every brand mark without exception.

Rule 01Do not flip the logo

Never mirror or flip the logo or any part of it, horizontally or vertically.

Rule 02Do not apply unapproved colours

Only approved brand colours. No pink, green or custom tints outside the palette.

Rule 03Do not rotate the logo

It must always sit horizontal and level, at any angle of the layout.

Rule 04Do not stretch or distort

Always scale proportionally. Stretching breaks the visual balance.

Rule 05Do not change the arrangement

Do not reorder the elements or use lockups that are not approved.

Rule 06Do not apply effects

No drop shadows, glows, bevels, embosses or gradients directly on the logo mark.

The logo is never used on yellow.

05Digital

Four approved colour treatments for websites and other digital applications.

Branding, Marketing & Web Design

Premium brand identity, print design, exhibition design, signage, packaging, publications and 3D printing.

White background · primary

Branding, Marketing & Web Design

Premium brand identity, print design, exhibition design, signage, packaging, publications and 3D printing.

Blue background · brand-forward

Branding, Marketing & Web Design

Premium brand identity, print design, exhibition design, signage, packaging, publications and 3D printing.

Black and gold · premium

Branding, Marketing & Web Design

Premium brand identity, print design, exhibition design, signage, packaging, publications and 3D printing.

Black and white · dark mode

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